Oftenflow
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Guides

Guides to more regulars.

How to calculate your repeat purchase rate.

The repeat purchase rate tells you which share of your customers came back for a second order. It’s the simplest number for retention, and easy to get wrong.

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When to send a replenishment email.

A reorder reminder works when it arrives just before someone runs out. Too early and it’s noise, too late and they already bought elsewhere.

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Win customers back without giving away your margin.

A win-back email with 20% off is easy to set up. It’s also expensive, because it goes to customers who would have come back anyway.

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Get an invite when we open the doors.

One email when your invite is ready. No newsletter.

You’re on the list!

We’ll email you once, when your invite is ready.

Got 30 seconds? Tell the agent a bit about your store and we’ll set up your invite to fit.

1/5

Which store is yours?

So we can look at it before your invite.

2/5

What sends your emails today?

Pick all that apply.

3/5

Roughly how many orders a month?

This decides which plan fits you later on.

4/5

And your monthly marketing budget?

Ads, email tools, discounts: everything you spend to sell.

5/5

What made you curious?

Pick what fits, or tell us in your own words.

Noted. Thank you!

The agent wrote it all down. We’ll be in touch when your invite is ready.