For refill brands whose customers come back by design.
Hand soap, detergent, cleaning concentrates: refill products are made to be bought again. Oftenflow learns how fast each household gets through them and reminds them before they reach for a plastic bottle from the shop.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
In development. You approve every message before it goes out.See the rhythm ↓
You already know these three customers.
They liked what they bought. Then something got in the way. Each one needs something different.
Lisa
She loved the starter kit. When the soap ran out, she bought a plastic bottle at the shop.
Mark
He only refills during a promotion, even though he’d pay full price.
Sam
Asked an AI assistant for plastic-free detergent. Ordered once, then forgot the brand.
Everyone runs out at their own pace.
A family of five and a single person use the same refill at very different speeds. Oftenflow measures it per household.
A family of fivea refill every 3 weeks
A family of five: a refill every 3 weeks. Day-30 email: Too late, already out.
Someone living alonea refill every 8 weeks
Someone living alone: a refill every 8 weeks. Day-30 email: Too early. 12 days late. Oftenflow: reminder now.
Why fixed flows miss
- The starter kit sells; the first refill often doesn’t.
- Households run out and buy a regular bottle at the supermarket.
- Bundles and multi-packs make fixed reminder flows fire at the wrong moment.
What your morning list could look like.
Every morning the agent proposes who to contact, why now and what to send. You approve, edit or skip.
More on morning list →52 customers bought a starter kit 4 to 6 weeks ago and never refilled. A short how-to with a refill link.
Detergent regulars who are due this week: plain reminder, no discount for those who always pay full price.
Customers who refill hand soap but not dish soap: suggest the matching refill.
Want this list for your own shop?
Join the waitlist. We’ll let you know when Oftenflow is ready for your store.
Every customer has a rhythm.
A family of five and a single person use the same refill at very different speeds. Oftenflow measures it per household.
More on buying rhythm →
Discounts only where they work.
A blanket 20% off goes to everyone, including the customers who would have bought at full price. Oftenflow checks each customer’s history first and leaves the coupon out where it isn’t needed.
More on smart discounts →
Oftenflow keeps them in the loop
Questions
What about customers who stock up?
Quantity counts: two refills push the next expected date out, so customers who stock up aren’t reminded too early.
Can we target starter kits specifically?
Yes. The first refill after a starter kit is one of the most useful moments to time well.
Not your shop? See the others.
Features this relies on
Compared with tools you may use
Get an invite when we open the doors.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
- Plans from €29 a month, never per contact
- Works with the email tool you already use
- No card, no commitment
