Fixed-delay reminders are too early for some and far too late for others.
Every customer has a rhythm.
Some customers buy coffee every three weeks, others dog food every six. Oftenflow learns each customer’s own rhythm from their orders and notices the moment it breaks.
A day‑30 flow treats everyone the same. Your customers aren’t.
Regulars drift away quietly. Nobody notices until they’re gone.
Segments like “bought 60+ days ago” mix your best customers with one-time buyers.
How it works
How it works
- 1
Learn the rhythm
From each customer’s order history: how often, which products, which weekday and time they usually buy or open email.
- 2
Watch every day
Each customer gets an expected next order. Oftenflow compares it with reality, every day.
- 3
Act on the gap
Late, drifting or due soon: the right customers land in your morning list with a draft that fits.
Buying rhythm
Per customer, per product
Coffee every 3 weeks and filters every 3 months can belong to the same person.
Late, not lost
Oftenflow tells the difference between “a bit late” and “probably gone”.
Best moment to send
Thursday 07:30 for one group, Sunday evening for another, learned from opens and orders.
Honest about data
With too few repeat customers, the agent says so and tells you roughly when it will be ready.
From a customer page
Mila orders House Blend every 21 days. Her last order was 30 days ago. She has never used a discount. Suggested: a plain reminder on Thursday morning.
Questions
Questions
How much order history do I need?
The more repeat customers, the better. If your store is still young, the agent tells you how many repeat orders it needs before it can predict reliably.
Does this work for non-consumables?
Best for products people buy again: food, coffee, pet supplies, beauty, supplements. For one-off products, Oftenflow focuses on cross-sells and the second order.