Oftenflow and Klaviyo.
Klaviyo is where your emails are designed and sent. Oftenflow decides who should get which message, and when. Most stores will use both.
Choose Klaviyo if
- You want one platform to design, send and report on all email and SMS.
- You have the time or the team to build and maintain flows and segments.
Choose Oftenflow if
- You want a short list of who to contact each morning, with reasons.
- You want reminders timed to each customer’s own rhythm, also below 500 customers.
- You want to stop sending coupons to customers who buy anyway.
| — | Klaviyo | Oftenflow |
|---|---|---|
| What it is | Email and SMS marketing platform with segmentation and analytics | AI agent that proposes who to contact, why now, and drafts the message |
| How email is sent | Sends it itself: email and SMS | Through what you already use: Klaviyo, Brevo, Shopify Messaging or your own sending account (Amazon SES, Postmark). You stay the sender |
| Pricing | Based on active profiles and email sends. Free up to 250 profiles | Plans by monthly orders, from €29, AI credits included. Never per contact |
| Store platforms | Shopify, WooCommerce, Magento, BigCommerce and more | Shopify now. Shopware and Lightspeed next |
| Reorder timing | Predicted next order date in its predictive analytics, once you have at least 500 customers with orders and 180+ days of order history | An expected reorder date per customer, from their own order history, and a daily list of who is late |
| Discounts | You set discounts per flow or campaign | Checks each customer’s history and leaves the coupon out where it isn’t needed |
| Data export | Lists and segments as CSV. Event history can’t be exported this way | Everything as CSV or JSON, any time |
| Use them together | Yes. Oftenflow sends approved segments and drafts to your Klaviyo account | Yes. Oftenflow sends approved segments and drafts to your Klaviyo account |
Checked on 17 October 2026. Something out of date? Email hello@oftenflow.com and we’ll fix it.
Sources: www.klaviyo.com/pricing · help.klaviyo.com/hc/en-us/articles/360020919731 · help.klaviyo.com/hc/en-us/articles/115005078687
Better together.
Keep your Klaviyo templates, sender reputation and reporting. Oftenflow adds the daily decisions: which regulars are late, who doesn’t need a discount, which AI shoppers need a hello. You approve, Klaviyo sends.
Questions
Do I have to leave Klaviyo?
No. Oftenflow doesn’t send from its own account; it works on top of Klaviyo.
Doesn’t Klaviyo already predict next orders?
Its predictive analytics include an expected next order date once your store meets its data thresholds. Oftenflow turns that kind of signal into a daily list of proposals with drafts, and works per customer from fewer orders.