What is one more second order worth?
Enter five numbers from your store. See what a higher second order rate adds in orders, revenue and margin. A simple model, no sign-up.
- 5 inputs
- 1 open formula
- 0 sign-ups
Your store, your numbers.
Move a slider or type a number. The results update as you go.
- Extra returning customers / month
- 15
- Extra orders / month
- 30
- Extra revenue / month
- €1,200
- Extra margin / month
- €540
Reached once a full year of customers has come through. Year one builds up slower, see the chart.
+5 points: about €6,480 extra margin per year, or 21 extra new customers a month.
| Extra | +3 pts | +5 pts | +10 pts |
|---|---|---|---|
| Orders / month | 18 | 30 | 60 |
| Revenue / month | €720 | €1,200 | €2,400 |
| Margin / month | €324 | €540 | €1,080 |
| Orders / year | 216 | 360 | 720 |
| Revenue / year | €8,640 | €14,400 | €28,800 |
| Margin / year | €3,888 | €6,480 | €12,960 |
After 12 months: €3,510
- Your pick (+5 pts)
- +10 pts, for scale
Lower than the yearly figure: customers from month 11 have barely had time to come back.
To earn the same margin from new customers instead, you’d need about 21 extra new customers per month.
At €35 each, that’s €750 a month, or €9,000 a year.
Add a cost per new customer to see what that would cost.
Assumes those new customers behave like your current ones.
A simplified model with your inputs. Not a forecast, and not a promise of what any tool will achieve.
Want Oftenflow to work on this number?
Oftenflow is an AI agent for Shopify stores, still in development. It looks at every first order and proposes a reminder when a product is likely about to run out.
You approve, your own email tool sends. We don’t promise a lift. You’d see the effect in your own cohorts.
See how it works →Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
A simple model, in plain sight.
This calculator is a simplified model with your own inputs. It shows the size of the lever, not what will happen.
- extra returning customers / month
- = new customers × lift in points
- extra orders / month
- = extra returning customers × orders per returning customer per year
- extra revenue / month
- = extra orders × average order value
- extra margin / month
- = extra revenue × gross margin
- acquisition equivalent
- = extra margin ÷ (order value × margin × (1 + second order rate × orders per returning customer))
In plain language
- We take your new customers per month and apply the lift. 300 customers × 5 points = 15 more people who come back.
- Each of them places the number of orders per year you entered. 15 × 2 = 30 extra orders a month.
- Orders × order value gives revenue. Revenue × gross margin gives margin.
- The monthly figures hold once a full year of customers has come through. Before that, it builds up.
- For the chart, each returning customer’s orders are spread evenly over their first 12 months.
- For the acquisition equivalent, we ask how many new customers bring the same margin in their first year, at your current rates.
What this model assumes
- A repeat order is worth as much as a first order.
- The lift applies to all new customers, from the first month.
- No costs for the emails, discounts or tools that would create the lift.
- Value after a customer’s first year is left out, so the long-term effect is higher than shown.
- No seasonality, refunds or returns.
- Lifts of 3, 5 and 10 points are examples, not benchmarks.
Get an invite when we open the doors.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
- Plans from €29 a month, never per contact
- Works with the email tool you already use
- No card, no commitment
