Segments built on fixed day counts that fit nobody.
Planned module
Segments that look ahead.
Instead of “bought more than 60 days ago”, you get “about to run out”, “drifting away” and “only buys on sale”. Oftenflow keeps these groups up to date every night and writes them back to the tools you already use.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
- Works with the email tool you have
- Never priced per contact
- You approve every message
Most segments describe the past. You need to act on what comes next.
Lists that are out of date the moment you export them.
The same segment rebuilt in three different tools.
Oftenflow keeps them in the loop
Inside the app
What you’ll see, step by step
- Step 1 / 3
Learn from orders
Rhythm, discount history, order source and products per customer, recalculated every night.
- Step 2 / 3
Form the groups
Due soon, late, drifting, sale hunters, AI first-timers, high-value regulars, and groups you describe yourself.
- Step 3 / 3
Write them back
As tags, customer segments or lists in your store and email tool, so every tool you use sees the same groups.
Planned module
Want predictive segments in your store?
Join the waitlist and tell us which modules you need first. Founding stores help decide the order.
- Works with Shopify Messaging, Klaviyo or Brevo
- Never priced per contact
- Export all your data, anytime
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
A closer look
A closer look
7 daysahead, not 60 days back
Groups based on what’s next
A segment like “expected to reorder within 7 days” only exists if you know each customer’s rhythm. That’s what makes these groups different from filters on dates and totals.
1definition, written everywhere
One definition, every tool
Instead of rebuilding “lapsed customers” in your store, your email tool and your ad account, Oftenflow keeps one definition and writes it everywhere you connect.
Readablerules, no black box
Readable rules
A segment you describe in words becomes a short list of rules you can read and change. No hidden model deciding who’s in.
Predictive segments
Updated nightly
Customers move in and out of groups as their behaviour changes.
Describe a segment in words
“Coffee regulars who never bought a grinder.” The agent turns it into rules you can check.
Explainable
Every customer in a group comes with the reason they’re in it.
Yours to keep
Tags and lists stay in your own tools when you stop.
Example segment
Running out this week: 63 customers whose expected reorder date falls in the next 7 days, excluding the 11 on a subscription.
In practice
From a sentence to a synced segment
- Ask
“Coffee regulars who never bought a grinder.”
- Rules
The agent shows the rules: 3+ coffee orders, no product from “Grinders”.
- Check
148 customers match. You look at a few and approve.
- Sync
Written back as a tag in your store and a list in your email tool.
- Nightly
New matches are added, others drop out.
Planned flow; details may change.
Without Oftenflow / With Oftenflow
Without OftenflowWith Oftenflow
“Last order more than 60 days ago”“Expected to reorder within 7 days”
Rebuilding the same segment in every toolOne definition, written to every connected tool
Exports that are stale the next dayUpdated every night
Unclear why someone is in a groupA reason per customer
What you decide
- Which segments are synced, and to which tools
- Names and tags used in your store
- Customers who are never included
- Pausing or deleting a segment everywhere at once
Questions
Questions
Is this available now?
No. It’s a planned module. The rhythm behind it is what we’re building first.
Where do the segments end up?
The plan is: as tags and segments in your store, and as lists in Klaviyo or Brevo. Which tools come first depends on the waitlist.
Will this replace segments in my email tool?
No. They live next to your own segments, and you can use them in your existing flows.
What happens to synced segments if I stop?
They stay where they are, but stop updating.
Is my customer data shared between stores?
No. Every store is kept separate.
Where it matters
This is a planned module. Oftenflow is an experiment in development: whether, when and how this module ships can still change. Nothing on this page is a promise or guarantee, and no rights can be derived from it.
Waitlist · in development
Get an invite when we open the doors.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
- Plans from €29 a month, never per contact
- Works with the email tool you already use
- No card, no commitment
