A welcome series written three years ago, still running.
Planned module
Flows the agent keeps tidy.
Welcome, abandoned cart, post-purchase, replenishment, win-back. The usual flows, set up by the agent and run by the tool you already use. Checked every week, so they don’t quietly go stale.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
- Works with the email tool you have
- Never priced per contact
- You approve every message
Flows are set up once and forgotten.
No time to check which flow actually brings orders.
Every new tool means rebuilding the same flows.
Inside the app
What you’ll see, step by step
- Step 1 / 3
Pick the flows you want
Start from a short list of proven flows; turn on only what you need.
- Step 2 / 3
The agent sets them up
Triggers, timing and drafts in your tone, in Shopify Flow, Klaviyo, Brevo or your own sending account.
- Step 3 / 3
It keeps an eye on them
Every week it checks what each flow brings back and proposes changes when one stops working.
Planned module
Want automations in your store?
Join the waitlist and tell us which modules you need first. Founding stores help decide the order.
- Works with Shopify Messaging, Klaviyo or Brevo
- Never priced per contact
- Export all your data, anytime
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
A closer look
A closer look
5flows most stores need
The usual flows, set up for you
Welcome, abandoned cart, post-purchase, replenishment and win-back cover most of what a store needs. The agent sets them up with your products and your tone, in the tool that sends.
Weeklycheck of every flow
A weekly check-up
Flows drift: products change, timing gets stale, a discount stays on long after it was needed. Each week the agent compares what every flow brings back with a holdout group.
1 limitfor flows and proposals together
One contact limit
Flows and daily proposals don’t compete for the same customer. Everything counts toward one limit per customer per month.
Automations
Rhythm-aware timing
Replenishment and win-back follow each customer’s own rhythm, not a fixed number of days.
No duplicate messages
Flows and daily proposals share one contact limit per customer.
Changes need your OK
The agent proposes; you approve before a live flow changes.
Runs where you send
Your email tool stays the place where flows run.
Example proposal
Your post-purchase email goes out after 2 days, but most coffee customers open their parcel on day 3. Move it to day 4?
In practice
A win-back flow that stopped working
- Week 1
The agent notices the win-back flow brought back no one for 6 weeks.
- Why
It fires at day 60, but most customers in this store reorder every 3 weeks.
- Proposal
Trigger on “drifting” instead of day 60, and drop the discount for full-price buyers.
- You
You approve; the flow in your email tool is updated.
- Week 4
The digest shows what the new version brought back.
Planned flow; details may change.
Without Oftenflow / With Oftenflow
Without OftenflowWith Oftenflow
Flows built once and forgottenChecked every week against a holdout
Fixed delays like day 30 or day 60Timing from each customer’s rhythm
Flows and campaigns that double upOne shared contact limit
Rebuild everything when you switch toolsFlow logic kept in Oftenflow
What you decide
- Which flows are on
- Whether the agent may change live flows or only propose
- Contact limits and quiet days
- Which tool runs each flow
Questions
Questions
Is this available now?
No. It’s a planned module and the details may change during development.
Do I have to rebuild my existing flows?
No. The plan is to read and check your current flows first, and only propose changes.
Which tools will run the flows?
The plan is Shopify Flow and Shopify Messaging, Klaviyo, Brevo and your own sending account. Order depends on demand.
Can I write the emails myself?
Yes. Drafts are a starting point; you can always write or edit the final version.
Does it copy my existing flows?
The plan is to read them first and propose changes, not to replace them.
Where it matters
This is a planned module. Oftenflow is an experiment in development: whether, when and how this module ships can still change. Nothing on this page is a promise or guarantee, and no rights can be derived from it.
Waitlist · in development
Get an invite when we open the doors.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
- Plans from €29 a month, never per contact
- Works with the email tool you already use
- No card, no commitment
