Picking a winner after 40 opens.
Planned module
Tests that end with an answer.
Two subject lines, with or without a discount, Tuesday or Thursday. The agent sets up the test, decides how many customers are needed, and tells you when there’s a real winner, measured in orders.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
- Works with the email tool you have
- Never priced per contact
- You approve every message
Most email tests are too small to mean anything.
Measuring opens instead of orders.
Tests that are started and never looked at again.
Oftenflow keeps them in the loop
Inside the app
What you’ll see, step by step
- Step 1 / 3
Ask for a test
“Test the discount for late regulars.” The agent proposes the variants.
- Step 2 / 3
Right size, right split
It calculates how many customers are needed and splits them at random.
- Step 3 / 3
Honest result
A winner only when the difference in orders is clear; otherwise it says so.
Planned module
Want A/B testing in your store?
Join the waitlist and tell us which modules you need first. Founding stores help decide the order.
- Works with Shopify Messaging, Klaviyo or Brevo
- Never priced per contact
- Export all your data, anytime
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
A closer look
A closer look
Sizedbefore it starts
Sized before it starts
Before a test runs, the agent works out how many customers it needs to see a real difference in orders. If your store is too small, it says so instead of running a test that can’t answer.
Ordersnot opens
Measured in orders
Opens are unreliable because mail apps preload images. Tests are judged on reorders within each customer’s usual interval.
Learnedby the next proposal
Results that change what happens next
A finished test updates the numbers the decision engine uses, so the next proposal is based on what worked in your store.
A/B testing
Orders, not opens
Measured on reorders within the customer’s usual interval.
Built on the holdout
The same comparison method as the weekly digest.
Learns automatically
Results feed the decision engine, so the next proposal uses what worked.
Stops itself
A test ends when it has an answer or clearly won’t get one.
Example result
Late regulars: a reminder without discount brought 31 orders, with 10% off 33. The difference is too small to justify the discount. Keep it off.
In practice
Discount or no discount for late regulars
- Ask
“Does the discount help for late regulars?”
- Size
About 400 customers needed; your store gets there in roughly 5 weeks.
- Run
Late regulars are split at random: reminder with or without 10% off.
- Result
31 vs 33 orders. Not enough difference to pay for the discount.
- Learn
Late regulars get reminders without a discount from now on.
Planned flow; numbers are illustrative.
Without Oftenflow / With Oftenflow
Without OftenflowWith Oftenflow
Winner picked after a handful of opensWinner only when the difference in orders is clear
Tests that never endStops when there’s an answer, or won’t be one
Results that stay in a reportResults that change the next proposal
Guessing the right sample sizeCalculated up front
What you decide
- What gets tested and for which group
- Maximum share of customers in a test
- How long a test may run
- Stopping a test at any time
Questions
Questions
Is this available now?
No. It’s a planned module; the holdout measurement it builds on is part of the core.
How small can my store be?
Small stores need longer tests. The agent tells you up front if a test is realistic for your volume.
What can be tested?
The plan: subject lines, discount or not, timing, channel and recommendations.
Is a winner always declared?
No. If there’s no clear difference, the result is “no difference”, which is also useful.
Does testing use credits?
Module pricing isn’t final. Drafts for test variants are expected to use credits like other drafts.
Where it matters
This is a planned module. Oftenflow is an experiment in development: whether, when and how this module ships can still change. Nothing on this page is a promise or guarantee, and no rights can be derived from it.
Waitlist · in development
Get an invite when we open the doors.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
- Plans from €29 a month, never per contact
- Works with the email tool you already use
- No card, no commitment
