Retargeting customers who were reordering next week regardless.
Planned module
Stop paying to reach your regulars.
Sync segments to your ad accounts: leave out customers who are about to reorder anyway, reach the ones drifting away, and find new people who look like your best regulars.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
- Works with the email tool you have
- Never priced per contact
- You approve every message
Ads often pay for orders that would have come anyway.
Lookalikes built on everyone instead of your best customers.
Audiences exported by hand and never updated.
Inside the app
What you’ll see, step by step
- Step 1 / 3
Connect your ad accounts
Meta and Google first; more depending on demand.
- Step 2 / 3
Choose the segments
Exclude due-soon regulars, target drifting customers, seed lookalikes from loyal ones.
- Step 3 / 3
Kept in sync
Audiences update every night as customers move between groups.
Planned module
Want ad audiences in your store?
Join the waitlist and tell us which modules you need first. Founding stores help decide the order.
- Works with Shopify Messaging, Klaviyo or Brevo
- Never priced per contact
- Export all your data, anytime
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
A closer look
A closer look
Excludethe regulars email will bring back
Exclude before you target
Customers who are due to reorder will often come back through email alone. Leaving them out of paid campaigns is the simplest saving there is.
Driftingcustomers, reached elsewhere
Reach the drifters
Customers past their usual reorder date who don’t open email anymore can still be reached through ads for the product they used to buy.
Seedfrom loyal regulars only
Lookalikes from your best customers
Seeding a lookalike audience with your most loyal regulars, not everyone who ever bought, gives the platform a better picture of who to find.
Ad audiences
Exclusions first
The cheapest win: don’t pay for customers your email will bring back.
Hashed before sending
Email addresses are hashed according to the platforms’ requirements.
Consent respected
Only customers whose consent allows it are included.
One source of truth
The same segments as your email and store.
Example proposal
Exclude the 212 customers expected to reorder within 7 days from your prospecting campaigns, and send them a reminder instead.
In practice
A prospecting campaign, minus the regulars
- Sync
Every night, “due within 7 days” is synced as an audience.
- Exclude
Your prospecting campaign excludes those 212 people.
- Email
They get a reminder from you instead.
- Reach
Drifting customers get an ad about their usual product.
- Digest
You see how many customers came back through each route.
Planned flow; numbers are illustrative.
Without Oftenflow / With Oftenflow
Without OftenflowWith Oftenflow
Paying to retarget customers who would reorder anywayExcluded while they’re due
Audiences exported by handSynced every night
Lookalikes from every buyerSeeded from loyal regulars
Email and ads that don’t know about each otherOne set of segments for both
What you decide
- Which segments are synced to which ad accounts
- Exclusions only, or targeting too
- Customers who are never included
- Disconnecting an ad account at any time
Works especially well for
Questions
Questions
Is this available now?
No. Ad audiences are planned for a later phase; supported platforms may change.
Does Oftenflow run my ads?
No. It only keeps your audiences up to date. Budgets and campaigns stay with you.
Which platforms are planned?
Meta and Google first. Others depend on demand.
Is customer data sent in plain text?
No. Identifiers are hashed as the platforms require before they leave Oftenflow.
Does this need extra consent?
Using customer data for ads has its own rules. Only customers whose consent allows it are included; you remain responsible.
Where it matters
This is a planned module. Oftenflow is an experiment in development: whether, when and how this module ships can still change. Nothing on this page is a promise or guarantee, and no rights can be derived from it.
Waitlist · in development
Get an invite when we open the doors.
Planned: 30% off for the first 100 stores. One email when your invite is ready, no newsletter.
- Plans from €29 a month, never per contact
- Works with the email tool you already use
- No card, no commitment
